Compete.com is making the first real attempt to establish "Attention" as a metric to measure engagement, displacing the unreliable "pageview". This is their "Compete Attention 200".
I've tried to highlight very quickly the sites I recognized and categorize them by type.
Social Networking
Dating
Virtual Environment
I would argue this is finally the TRUE picture of the competitive landscape, closer than any pageview based metric might have painted, and the good news is that, at least one of the sites I work for is the powerhouse we thought it was. I was actually surprised at just how strong it stacks up to the competition.
In terms of Social Networking Sites, Blackplanet is 4th at #55! after Myspace, Facebook, and Bebo, the usual suspects. Hi5, Tagged, and Friendster are eating our dust.
Some surprises:
blackpeoplemeet is at #176, and asiantown is at #188.
adultfriendfinder is huge at #19.
runescape leads the Virtual Environment category, proving SecondLife to be possibly way overhyped. Gaiaonline is also a major player in the virtual space. We need to learn from these guys.
And what is going on with fanfiction.net and literotica.com? Transmedia at work.
3 comments:
The problem is, I still don't know what this means, exactly.... Compete is long on wanting to be different but short on actually being different and meaningful...
Their "Attention" metric is admittedly very crude (something about time spent on a domain as a percentage of the total time spent online by all U.S. internet users). But I can't tell you how difficult it is to wean the business side off of the Pageview drug. I'll take any re-affirmation I can get.
Something I've been working on as an alternative is an "Engagement" metric, which will most likely involve things near and dear to SNS, like internal member-to-member communication (including commenting), content added (photos, videos, blogs), and other activities.
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