At FEED (about 5 years ago in the heyday of the Boom) we used to joke about "flying through your bank statement" whenever we saw a gratuitous use of 3-D. Well, this is for real. It's like, AnaLog meets The Sims!
Sigh.
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On a related scary note, I'm sure you've seen today's NYTimes articles about datamining/ anonymity/ governmental inquiries into google searches...
Yes, actually this is directly what my company is concerned with: Root.net. Let the Attention Economy begin!
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