Don't Sleep on Rheingold

I went to the deli down the street to get some tortillas and couldn't help but notice the stack of boxes of Rheingold for $8.99. 12 beers for $8.99? I would normally find some silly reason not to fall for that, like it's pissy beer or I don't like the design of the label, but actually, it's pretty good beer and I actually like the restraint of the design. Plus, drink local, act... whatever. OMG, they're trying to recast their image as a hipster beer which it is very well suited to be. They even have a Miss Rheingold!